Improving Google Ads

This week we posted our Google Ad into our discussion board. I received important feedback to improve my ad:

A better description. I had not realized that my ad did not explicitly say I was selling wooden Christmas trees, a classmate made the point that people looking for natural trees may click on my ad even if that is not what they’re looking for. I also learned that if that happens, I would be paying for a visit to my website of someone not necessarily interested the products we’re selling. I need to be careful about what my ad says. 

From the feedback to my website I receive from the instructor I learned that the time people spend in web pages before leaving, it might be as short as 3 seconds! So, what’s crucial here is that the landing page of our ad is compelling and clear about what we are offering. As I also learned from my instructor’s feedback, I should look for something to display in my website that sets me apart from competitors.