Web Business Creation

This week we learned some ideas to improve our websites. 

This week we learned how to calculate ROI. 

This week we learned about the Quality Score of keywords in a campaign in Google and about Google Analytics.

This week we posted our Google Ad into our discussion board. I received important feedback to improve my ad:

This week we learned how to make a campaign in Google Ads. There are many options to configure, but gladly Google has this "automatic" options that let you decide the recommended option for every setting.

The big project of this week was to publish our own website. It was challenging and satisfying. My wife and I worked on this together. It was the first time we did something like this. The website address is cocotinas.com . We wanted cocotina.com but it was already taken. I learned how to know who the owner of a website is. You only need to go to who.is and then write the address and the information about the owner will appear (if it’s not private) and most importantly, the expiration date of the domain property. Cocotina.com will be available in 7 months more, and considering the website is abandoned and unfinished we think we’ll get it then. As site builder I chose wix.com . All thing considered, I'm happy with my decision.  The pros are: It’s really easy to use. It has great templates. They have thought about everything, you can add a cart shop, pay online, options for your products, shipment costs, inventory control, etc. It’s really well made to create an online stor...

This week we learned how to add a button from PayPal to let people make purchases from your website. It's actually really simple, you need to go to this website: http://www.paypal.com/buttonfactory and then configure the options for your button, then in the following page you copy the code of the button and paste it into your website.    We, in the class, had a few concerns about PayPal. How do they handle frauds? Do they tend to favor customers over vendors? What's PayPal commissions for their service? After talking about this with other classmates I concluded frauds aren't that frequent in PayPal and, since it's a really solid company, it is a good option, in spite of those doubts. We also learned about the difference between a “shop now” and a “add to the cart” button. Basically, the first one sends you right away to the payment page, while the other allows you to continue shopping, and then you can pay for your items. Next week we’ll be building our websi...